Independent Films

An independent film, or indie film, is a film that is produced outside of a major film studio. The term also refers to micro, low or no budget films, which differ markedly from most mass marketed films in Hollywood.

In addition to being produced by independent production companies, independent films are often produced and, or distributed by subsidiaries of major studios. These tend to be labelled as independent but in truth are test runs for directors before a huge budget film is authorised.  In order to be considered independent, less than half of a film’s financing should come from a major studio.

Independent films are sometimes distinguishable by their content and style and the way in which the filmmakers’ personal artistic vision is realized. Usually, but not always, independent films are made with considerably lower budgets than major studio films. This is typical in the mirco, low or no budget films. This is where a producer or director will cut his or her teeth, learning from the ground up.

Generally, the marketing of independent films is characterized by limited release designed to build word-of-mouth or to reach small specialty audiences. Viral has taken on a life of it’s own and success can be found in great guerrilla marketing techniques to attract attention. Many have predicted the death of independent film but they just keep coming back.